A Bauer sponsorship pro-forma, delivered in 48 hours.
Mike had a sponsorship meeting with Bauer and needed numbers that would hold up in the room. He emailed Gordie one paragraph of context. No brief, no meeting, no back-and-forth.
Outcome: A full pro-forma with cost structure, activation scenarios, and ROI modeling — back in his inbox two days later. Used verbatim in the pitch.
Hey Gordie — meeting with Bauer next week. Can you put together a sponsorship pro-forma? Three activation tiers, first-year projections, and something that makes the ROI math obvious. Rough numbers are fine.
Tue 9:14 AMOn it. I'll benchmark against comparable youth-hockey sponsorships, build the three tiers, and circle back with a draft by Thursday.
Tue 9:16 AMDraft pro-forma ready. Three tiers ($25K / $75K / $150K), first-year projections, ROI breakdown, and a one-page summary for the meeting.